hpo Practical Case Industry

International Innovation Management

Exploiting synergies between several business units and locations, making  consistent and strategy­-based innovation decisions, investing in the effective further development of market performance, and providing the right competencies – innovation management is a constant challenge for internationally active companies. Adapting to the increasingly rapid changes in the environment requires clear ways in which innovation is lived and managed in the company.

Stefan Zirhan

Innovation is anything, but business as usual.


You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

Steve Jobs

Best practice approach for designing innovation processes.

Best practice approach for designing innovation processes.

It’s easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out of date.

Roger von Oech

Dr. ing. Ulrich Urlau, Head of Corporate Technical Development at Schmolz + Bickenbach