hpo Practical Case Industry

How to differentiate as a global industrial company?

Products are becoming increasingly interchangeable during their life cycle. This makes it increasingly difficult for customers to make a purchase decision based on the specification of the product. This applies especially to so-called commodities. However, what the customer does notice is differentiation based on services along his interaction with his supplier.

Suppliers who can define their interactions based on customer added value and control their development in a targeted manner have a distinct competitive advantage and thus differentiate themselves decisively from their competitors.

Stefan Zirhan