How can companies prepare for the mobility of the future?
hpo Practical Case MobilityMobility is undergoing significant changes worldwide: Customers’ changing mobility needs, increased traffic volumes due to steadily rising demand, innovative solutions by new providers, and digitization pose substantial challenges for public transportation. Against the background of these challenges, hpo supported a traditional Swiss railroad company in laying the foundation for an integrated railroad of the future by implementing simple, coordinated, and efficient business processes.
A consistent, efficient business process model creates the basis for an integrated railroad system.
As mobility trends change, it is mainly the demands on integrated railroads that are increasing. Coping with the increased complexity and achieving the ambitious goals of customer satisfaction, punctuality, and safety require well-coordinated cooperation between the independent business units. This is to be achieved by implementing simple, coordinated processes as well as a consistent process orientation. This simplification also aims to increase the efficiency of the company by minimizing unnecessary votes and committees.
Aim of the project
As a prerequisite for the optimally positioned integrated railroad of the future, the company has set the goal of implementing a comprehensive and consistent business process landscape with reliable and drastically simplified processes that can be further automated in the course of digitization.
This simplification and standardization of the process management are intended to increase efficiency within the company and eliminate the silo mentality within and between the divisions through a clear assignment of responsibilities. Due to its methodical core competences in the field of corporate design, hpo was commissioned to design the division-specific business process models as well as the comprehensive process landscape of the entire company.
The new business process model is an optimal basis for digital transformation.
The market services of the individual divisions tailored to customer needs were defined, based on the refined positioning in the industry. In addition the division-specific business process models were derived using a uniform methodology. The focus was on the development of end-to-end responsible processes that enable a smooth and goal-oriented workflow.
A uniform basic logic for all process models had to be worked out to harmonize the process landscape. Despite significant differences between the individual divisions, it was possible to define identical milestones within the business process models and general standards regarding process architecture and visualization. The comprehensive focal points of the integrated railroad – such as customer information or punctuality – were anchored as value chains, in which the contributions of the individual areas to the respective target achievement were defined in terms of processes. The results are a reduction of interfaces, elimination of duplications, and a simplification of the committee structure.
To strengthen the business process models, organizational structures were adapted where necessary, and the management as well as employees trained. A new governance structure was introduced to strengthen the process orientation. Furthermore, process managers were appointed and received an in-depth training in the new standards.
The introduction of a common language for process modeling and implementing an interdepartmental and compatible process landscape created clear responsibilities, ensured efficient processes, and improved collaboration.
The early involvement of employees in the process development process, along with the consolidation of process orientation in the mindset of management and employees, has led to a rethinking of the new way in which the divisions function. Anchoring the integrated railroad at the process level has laid an optimal foundation for the digital transformation.
“The diverse challenges in the integrated railroad system can only be mastered with perfect cooperation between all business units. With this project, SBB is simplifying, networking, and aligning its processes to customer needs – always intending to increase the reliability of cross-divisional service provision.
The design of business processes based on the hpo methodology helps to focus on the core elements of value creation, unravel complicated process landscapes, and clarify responsibilities. This creates the basis for higher customer satisfaction, reduction of process costs, improvement of manageability at all levels, and digital transformation. A stable process architecture also eliminates the need for constant restructuring, which in turn has a positive effect on the focus of the management agenda and employee motivation.”
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Who is hpo?
hpo makes companies more successful and more innovative. The strategy consultancy for enterprise design boasts more than 20 years of experience in the creation of strategies and organisations spanning many different industries. The management consultants at hpo specialise in the meticulous development of strategies, processes, business models, innovation and culture, and in the consistent alignment of these together with their targeted implementation.
The hpo design approach enables companies to better cope with strategic and organisational challenges and to realise substantial competitive advantages. The basis of the industry-spanning design approach is an academically grounded methodology with which companies are shaped and which is continually further developed with the latest findings from research and practice.
The management consultants at hpo come from a commercial or technology background and stand out with their high level of analytical and emotional intelligence. They are passionate in their dedication to the client’s concerns and enjoy working in a team.
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