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hpo Practical Case Banking

How can banks inspire their customers for their services?

The digitization of the financial industry is not only about supplementing the distribution channels, but mainly about securing and better use of the customer interface. For many banks, it is a challenge to define target customers in the right way and to consistently focus the value proposition on the respective customer needs. But it is worth it: satisfied customers and higher earnings are the results.

Oliver Kohler

"You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to sell it."

Steve Jobs

The road towards the goal as a chance for differentiation: key questions

The road towards the goal as a chance for differentiation: key questions

David Strebel, Head of Market Services Division at Thurgauer Kantonalbank
Thomas Koller, Head of Private Clients Division at Thurgauer Kantonalbank
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