Media
Shift in framework and new business models in the media business
What does Web 2.0 mean for the media landscape in Switzerland? Will Google revolutionise the media business? How will the media landscape in Switzerland in 5 - 10 years appear?
New challenges arise from rapid developments along two dimensions: On the one hand from increasing activity of consumers (previously condemned to passivity), in the form of user-generated content and on the other hand from the growing number of “open” distribution-channels and –platforms allowing consumption of contents at almost any time, anywhere. This is being accompanied by decreasing advertising volume and continuous pressure on margins of publishers and advertisers.
Alignment on media- and entertainment business models of the future
Media enterprises are under great pressure to adapt. A clearly-defined business model coupled with a high capacity to innovate are the preconditions for success in this environment. The ability to continuously adapt business processes as well as products and services to a modified framework is vital for the realisation of competitive advantage. It is only through reaping this competitive advantage that media enterprises will be able to succeed in highly competitive markets in the long run.
HPO offers support to leading enterprises in the media business in strategy- and performance check-ups and in the development of the optimal business model. In addition to that, HPO accompanies business organisations in optimisation of business processes and IT systems. Combined with a powerful architecture for innovation capability provides for an ideal positioning in the market.
HPO has profound experience in the media business
- Newspaper- and magazine publishing companies
- Media enterprises
- Internet providers